Choosing a title for a book is as hard as writing it. Choosing a newspaper headline can be even harder: the time for dithering is short before presses roll. But the time we take to decide whether or not to read an article is even shorter: 3
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Writing is tough: time-consuming, brain-addling. Pitching to an agent or a publisher accepting direct submissions is worse: time-consuming, brain-addling plus frustrating when they don’t answer and demoralising when the rejections trickle back. Before submitting my recently-published novel Not The Life Imagined, I spent hours reading advice on
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